Search Engine Optimization or SEO is practically the child wonder ever born in online marketing. No one actually knows how SEO goes at first. And even though some people already have a few knowledge about it, they still do not fully understand how it actually works. Basically, the whole idea of SEO is to obtain traffic to a company’s website thru the creation of various pages that will eventually lead people to the site whenever they search for it. Meaning, websites must gain enough exposure so as to increase their chances of leading conversions.
Today, SEO has a lot of different strategies and it has become more complicated marketing strategy that entails faith and patience. In the fast growing world of information technology, it pays to have some knowledge on a few things about search engine optimization.
SEO is not only about frequency of keywords, talk to seo company bristol and you will learn all about that…
Just because you saturate your web page with the necessary prescribed keywords doesn’t guarantee you of obtaining a lot of attention that your site desires. Studies show that keywords must only be around 2-3% of the whole post. When you exceed to that figure, you are actually over-killing your site and it can cause you penalties. Essentially a 500-word article should only have about 10-15 keywords in it.
Google is More than Just a Search Engine. It is a two headed cat:
Everybody thinks Google is just nothing but a plain search engine. But did you know that it is also a very reputable advertising company? In 2012 alone, Google was able to obtain annual revenue of $50.2 billion, its record high and 67% of that figure is from pay-per-click marketing and paid advertising. Meaning, search engine optimization is not solely based on keyword-rich strategies because Google will practically base all the search results ranking according to presentation, content, and the right use of keywords.
Google is the Alpha of All Search Engines.
Did you know that about 65% of the total market share of search engine is owned by Google? The top five search engine markets are Google, Bing, Yahoo, Ask, and AOL. However, this does not necessarily mean that other search engines cannot make an impact. WebCrawler, MyWebSearch and Lycos are good options as well.
In these modern times when more and more people are dealing with various types of online businesses, the best way to get noticed by many web surfers is to make use of several search engine optimization strategies. And if you are planning to join the online shop race, then it’s about time that you learn more about SEO so you can take full advantage of its positive effect.